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Introductory Discounts Many years ago it was the accepted thing to choose an insurance company early in life, and then stay with it right until the end of one's days! Like flower power and the miniskirt, those days are long gone and nowadays insurance companies not only expect a certain amount of disloyalty from their clients, but they positively encourage the customers of other companies to switch their allegiance to them by offering substantial introductory discounts in the hope that these new clients will stay with them in the future and even, possibly, purchase more of their products. This is of course hardly fair upon their existing clientele, who very often can be paying substantially more for the same cover despite having been loyal, claim free customers for many years! Click here for lorry insurance or here for small cash loans This method of luring away the clients of a competitor probably seemed like a good idea at first, but the public are by no means stupid, and now we have a new generation of insurance purchasers who quite happily flit from one company to the next, often returning to their first insurer after a few years before moving on to another one in the chain when the next renewal falls due! As a result insurance companies can no longer rely upon a steady stream of renewal premiums, and it is now generally accepted that more than a quarter of insurance buyers move on after just one year. The moral therefore is clear; shop around for a good introductory offer, make sure that the policy is adequate for your purposes, and be prepared to do the same thing again next year! |
